BBBS SEPA and The Allstate Foundation Team Up to Create Safer Teen Drivers
Big Brothers Big Sisters Southeastern Pennsylvania is excited to announce a new partnership with The Allstate Foundation (www.allstatefoundation.org) to increase the safety of teen drivers. Thanks to a $30,000 grant we recently received from the foundation, we’re teaming up to educate new drivers and their family members about smart driving habits (like the importance of not texting and driving) to help make the roads safer for everyone. Motor vehicle crashes caused by teen drivers continues to be the leading cause of death for teenagers in America, with more than 4,000 teens dying in car crashes annually. Teenagers account for one-third of the children we serve at BBBS SEPA, and teen safe driving is one of The Allstate Foundation’s two main areas of focus, and so this collaboration was a natural fit.
A large component to the partnership will focus on fun and engaging activities to turn our Littles and their family members into smart drivers and smart passengers, and ultimately reduce the amount of teen-involved car crashes. Kids are more likely to act on a message they receive from a trusted advisor rather than on a billboard, and so our volunteer Big Brothers and Big Sisters will also be involved in these activities and will reinforce the important safe driving messages to their mentees to increase the impact.
On Thursday, June 27th, PHL17's Eyeopener morning show aired a piece about this partnership. Their cameras followed Big Brother Kirk Berry on a driving lesson with his teenage Little Brother, DaVon during which Kirk relayed Allstate's teen safe driving messages. In case you missed it, click here to watch our segment.
For more information about The Allstate Foundation's Keep the Drive initiative, visit www.allstatefoundation.org/keep-the-drive.